Roux · est. 2026 · Toronto
The boring load-bearing half
of your AI stack.
I'm Thomas Peng. I build the automations underneath a business — the ones that run every day, handle the boring queue work, and don't make it onto the launch demo. One operator, named work, USD pricing.
01 / What I actually build
Boring queues. Real outcomes.
Four examples of the kind of automation I actually ship. None of them are chatbots. None of them have a "powered by AI" badge.
- 01
Cold-outbound pipeline
100 researched leads / week
Replaces a $400/mo Apollo seat with a Claude-driven pipeline: Google Maps Places + Hunter + LLM personalization, writing straight into the CRM with a one-line hook per lead.
- 02
CI spend monitor
Caught a 14× regression in 30 min
Watches GitHub Actions billing for spike anomalies and pages the on-call before the monthly invoice does. Self-hosted, no third-party APM bill.
- 03
Daily ops briefing
Saved ~5 hrs / week of dashboard-pulling
Pulls Stripe, Mixpanel, Linear, and Sheets at 6am into a single Google Doc with deltas, anomalies, and the day's top three actions. Sent before the founder's first coffee.
- 04
Pre-meeting CRM hydration
Zero forgotten context, ever
Before any calendar event, scans the attendees, finds the last 30 days of email + Slack + ticket context, drops a 200-word brief into the meeting description.
02 / How an audit works
Intake form, ~12 minutes
Fifteen short questions. You describe the workflows that eat the most time, the tools you already pay for, and what your team would actually use if it existed. No NDA required at this stage.
45-minute audit call
We walk your workflows together. I bring questions; you bring screen-share. By the end we have a working list of 10 specific opportunities.
Branded report, 3 business days
Ten opportunities ranked by ROI × ease, with rough cost-to-build estimates and a recommended build order. You own the doc. You can hire me to build it, or you can hand it to whoever you want.
03 / Pricing, in plain dollars
Two tiers. Both audits.
Builds and retainers are quoted separately, after the audit, against the specific opportunities you decide to fund.
Quick Audit
For teams that already know the bottleneck and want a second pair of eyes before they hire.
- /45-minute call + a 5-page action memo
- /5 prioritized opportunities, with build estimates
- /Delivered in 3 business days
Full Audit
For teams ready to commit a quarter of engineering time to automation and want a concrete map first.
- /Two 60-minute calls + 12-page branded report
- /10 opportunities ranked by ROI × ease
- /Build cost ranges + recommended sequence
- /Credit the $2k against a build engagement
04 / Questions I hear a lot
Why hire one operator instead of an agency?
Because the work is small enough to fit in one head. AI automation projects fail when they get handed between strategist, designer, and three engineers — by the time the work reaches the person building, half the context is gone. With one operator, the person who scoped it is the person who shipped it.
What stack do you build on?
Whatever you already pay for. Most builds end up being some combination of Claude Code, n8n or a thin Python service, your existing CRM, and Supabase or Postgres for state. I don't sell stack religion.
How long until I see something?
Audit deliverables: 3 business days. Most build engagements ship a first working version inside two weeks. If your project genuinely needs longer, I'll tell you on the audit call.
What's your refund policy?
If after the first call you don't feel the audit will be useful, I refund the full fee, no questions. After the audit ships, no refunds.
Who is this NOT for?
Teams looking for a brand-name 'AI strategy' slide deck. Teams under 5 people with no operational pain. Anyone who wants a chatbot bolted to the homepage.
Do you do retainers?
Yes, after the first build. Three tiers, all paid monthly in USD. Details discussed once we know what you actually need.
05 / About
I've been shipping production software for a decade and AI-assisted tooling since the first useful models landed. Roux is the agency version of that — small, named, deliberate.
Every project on the page above is real. Every retainer client gets my direct line. No account managers, no junior on the build, no subcontracted strategy doc.